Typography, Logo and Product Design

Typography

I have decided to use two sans-serif fonts in my adverts. I chose sans-serif as it is more contemporary and therefore would appeal more to the target audience. Sans serif fonts are also clearer and easier to read which compliments the simplistic theme of my adverts. I will use Microsoft Yi Baiti as it is a clean font. I will also use Monaco Regular as it is quite a bold font which has loose connotations to the online world.



My first logo idea is the word wave inside a droplet of water

My second logo idea is "wave" with each letter higher or lower than the previous to create a wave

I took the second idea and developed it further in photoshop.

I started by simply writing the word "Wave" in my chosen font (Microsoft Yi Baiti) and I used the text warp function to give it a wavy look.

I then got a picture of a wave and started to adapt it to suit my idea.

I put two waves together to make a heart shape and then blended the wave text in to make it look clean. I used the heart shape is it carries strong connotations of love and community (community being a large underlying theme of my advertisements).

I used a minty green/blue colour and grey as it's not too gender specific and therefore meets the requirements of a unisex brand. Green itself has connotations of nature and the mint green has more connotations of freshness and nice smells.






This was my first product design which used the light blue to white gradient. I decided against this due to it possibly being too centred around men as blue is stereotypically a masculine colour. The colours also seemed to clash a lot and it was hard for some to read the words on the design.















This was the colourway I decided to go with. Grey is a lot more gender neutral than blue. The colours don't clash as much and there is more of a contrast. This makes the words on the design easier to read.