Final evaluation

FINAL EVALUATION

I managed to follow my statement of intent quite accurately. "I will use the idea of the bandwagon in my advert as well as glittering generalities and a catchy slogan." I originally said my slogan would be "We are the wave", and I added to this simple idea with adding an extra line behind it in order to link the four adverts with a reoccurring structure. For example, on one advert I wrote "We are cool. We are the wave." and then on the next, I wrote "We are comfortable. We are the Wave." This also supports my point, "The four different adverts would be distributed over four months which uses repetition of the same message to sell it." Not only do the slogans support this point but also the editing style of my pictures. I made the subject of the picture (the model) more saturated than the rest of the picture so they stood out. This was an underlying message, standing out in a crowd, which is further supported by the pictures being taken in generally busy location. 

The general themes of the adverts rely a lot on semiotics. The red, sports jacket has connotations of a sports person. This works well to advertise the deodorant as people link sports to sweat and bad smells. This would appeal to young and active people, who are typically teenagers which falls in the target age range.  The train connotes people who are on the go and are busy. This appeals to the lowest common denominator as most people are always travelling to work/school and have experienced a rush. 

In terms of media representations, one of the adverts primary representation is one of "the general young person". My idea was to subvert the stereotypical belief of young people of the being lazy and anti-social. My advert shows a young, active man who is well groomed as well as well presented. This works well to represent young people as good, hardworking people. 

                

The black jacket has connotations of being outgoing and mysterious. This helps to sell the product from the angle of an outgoing person. This makes the audience see that the deodorant is suitable for nights out and social events. This works well with the target age as most party goers and socialisers are within the 16-25 age range. 

This advert represents young people as outgoing and adventurous. The target audience may feel as though they relate to this and therefore be more inclined to buy the product. 

I plan for all four of my adverts to be printed in the total film magazine over 4 different instalments. This way, in terms of media industries, the distribution of my advert will be a lot more efficient and reach many more people than if there were all printed in just one magazine.