You will create a poster for Calvin Klein, a fragrance which is non gender specific. Traditionally the product is aimed at the youth (15 – 35) market and is presented against a white background. For the purpose of this brief you will photograph your subject(s) in a studio setting and location of your choice. You will emphasize the non-gender specific nature of the product. The brief requires that you will create a layout template and including an image of the product, a New brand Logo with an image of at least two individuals to emphasize the gender-neutral nature of the brand.
Link file for demographics https://prezi.com/hnijsuasyemr/calvin-klein-one/
Planning…
Create a design layout
Produce a Calvin Klein logo
Photograph the product
Photograph the models
Create a final poster layout
Examples
Task 2
The image conforms to a unisex audience as its colours suggest neutrality. They do not use stereotypical colours that suggest a certain gender.
Slogan is "Fragrance for a man or a woman"
Both male and female characters in the adverts.
Body language is used to convey that men and women are equal as they stand similarly. There is also hints of intimacy but not dominance.
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